Beverage Industry News

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  1. Austin, Texas-based Daily Greens announced that its new Just Veggies line hit shelves in Central Markets stores throughout Texas. The lineup will also launch in 375 Whole Foods Market locations nationwide by September, the company says. 

  2. Blue Sky, a brand of The Coca-Cola Co., launched its latest line extension: Blue Sky Zero Sugar, a craft soda sweetened with erythritol and stevia. 

  3. Newport Storm Brewery introduced a new barrel-aged, farmhouse ale: aRIstotle. 

  4. Tiger Beer, a brand within the Five Points Trading Co., a company of White Plains, N.Y.-based Heineken USA, announced that it is partnering with the World Wide Fund for Nature (WWF) to raise global awareness of the need to protect and double the population of wild tigers by 2022. The brand’s fully integrated Back a Ranger retail and on-premise program, including digital media, PR amplification, limited-edition packaging, point-of-sales (POS) materials and a ‘donation match’ activation, will inspire legal-drinking aged consumers to take action against the illegal tiger trade — the greatest and most immediate threat to the species worldwide, the company says.

  5. China Mist Tea Brands, a wholly owned, independent subsidiary of Farmer Bros. Co., announced the introduction of its new China Mist retail line of naturally flavored iced teas. 

  6. Consumers love their functional beverages almost as much as they love coffee. One company sought to combine the two and that resonated with the readers of Beverage Industry.

  7. Adding to its lineup of liqueurs, Prestige Beverage Group launched Kinky Green Liqueur. 

  8. Chicago-based MillerCoors announced the return of the malt-based alcohol drink Zima to the United States. For a limited time only, consumers can pick up a six-pack of the nostalgic beverage just in time for the Fourth of July weekend.

  9. With almost 100 years of history in Louisiana, Community Coffee Co., Baton Rouge, La., announced the launch of its Limited-Edition LSU Blend in honor of Louisiana State University (LSU) and Tiger Nation.

  10. Expanding beyond its brick-and-mortar location, Picnik launched its line of ready-to-drink (RTD) butter coffees, available nationwide online at picnikaustin.com. 

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