What Are We Without Water?
“If there is magic on this planet, it is contained in water.” – Loren Eiseley
As we all know, water is an essential element for life here on Earth. From plants to humans, we all require water to maintain our health and life. But we are in the midst of a global water crisis. Not only is the issue about having enough water, it is about having access to clean and safe water as well.
Florida beverage companies understand that, and we have made a commitment to improving our water conservation efforts as we rely on water not only as an ingredient but for the production of many of our products. Over the past five years, we have been able to reduce our water use ratio by 14% and are on track to maintain a double-digit increase over the next ten years.
What many people do not realize is that the beverage industry’s use of water accounts for only one-third of one percent of all water usage. However, our industry is uniquely positioned to use our influence to impact and promote sustainable water stewardship.
Each month we are bringing you two blog articles with the goal of helping you know more about our programs at the Florida Beverage Association and how you can participate as well as help you get to know who we are and what we do.
It often feels like “balance” is the one thing we are always looking for and yet never seem to find. Between keeping up with work and our loved ones, the idea of keeping up with being healthy is something we aspire to but often feel we just cannot achieve.
Commitment to doing something has to be full circle. You cannot just have an initiative without showcasing that you are the leader that will go above and beyond to ensure success.
Sustainability. What really is sustainability? At its core, the word refers to “meeting our needs without compromising the ability of future generations to meet their needs.” And this goes beyond just environment. In fact, sustainability actually focuses on three significant pillars: society, economy, and environment. Why? Because it is all about balance. The balance that ensures we create programs and initiatives that can have real and lasting impact while still providing the services and products we rely on.
