“If there is magic on this planet, it is contained in water.” – Loren Eiseley
As we all know, water is an essential element for life here on Earth. From plants to humans, we all require water to maintain our health and life. But we are in the midst of a global water crisis. Not only is the issue about having enough water, it is about having access to clean and safe water as well.
Florida beverage companies understand that, and we have made a commitment to improving our water conservation efforts as we rely on water not only as an ingredient but for the production of many of our products. Over the past five years, we have been able to reduce our water use ratio by 14% and are on track to maintain a double-digit increase over the next ten years.
What many people do not realize is that the beverage industry’s use of water accounts for only one-third of one percent of all water usage. However, our industry is uniquely positioned to use our influence to impact and promote sustainable water stewardship.