Sips of Sunshine

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Sips of Sunshine Blog

What Are We Without Water?

“If there is magic on this planet, it is contained in water.” – Loren Eiseley

water is magicAs we all know, water is an essential element for life here on Earth. From plants to humans, we all require water to maintain our health and life. But we are in the midst of a global water crisis. Not only is the issue about having enough water, it is about having access to clean and safe water as well.

Florida beverage companies understand that, and we have made a commitment to improving our water conservation efforts as we rely on water not only as an ingredient but for the production of many of our products. Over the past five years, we have been able to reduce our water use ratio by 14% and are on track to maintain a double-digit increase over the next ten years.

What many people do not realize is that the beverage industry’s use of water accounts for only one-third of one percent of all water usage. However, our industry is uniquely positioned to use our influence to impact and promote sustainable water stewardship.

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Let’s Get to Know Each Other

Hello to all our followers of our new blog, Sips of Sunshine.

know each other 1Each month we are bringing you two blog articles with the goal of helping you know more about our programs at the Florida Beverage Association and how you can participate as well as help you get to know who we are and what we do.

So, I thought it would be the perfect place to start this month by getting to know each other a little more.

I will start the introductions, and then I invite you to post and introduce yourself and your company to our audience through the comments.

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Looking for Balance in All the Wrong Places

looking for caloriesIt often feels like “balance” is the one thing we are always looking for and yet never seem to find. Between keeping up with work and our loved ones, the idea of keeping up with being healthy is something we aspire to but often feel we just cannot achieve.

Eat healthy. Work out. Get enough rest. It all can seem too complicated. We just want easy answers and guidance to help us get started.

But what if one of the most complex elements of eating healthy to maintain balance was simplified?

That is where the Clear on Calories Initiative comes into play. The idea is simple, a uniform calorie label on all of your beverage products to help you clearly identify and know the number of calories in a product.

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Seabins: Just Another Way We Are Talking Trash!

Every Bottle BackCommitment to doing something has to be full circle. You cannot just have an initiative without showcasing that you are the leader that will go above and beyond to ensure success.

That is part of our mission with The Every Bottle Back campaign. We have to be fully committed to ensure success by understanding all the ways we can help keep our earth clean and beautiful.

With that in mind, we partnered with the American Beverage Foundation for a Healthy America to provide a grant that would fund the installation of three Seabins throughout the state of Florida.

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Are You Ready to Join Our Sustainability Crew and Get the Bottles Back?

“There are no passengers on Spaceship Earth. We are all crew.” ~ Marshall McLuhan

Every Bottle Back OrgSustainability. What really is sustainability? At its core, the word refers to “meeting our needs without compromising the ability of future generations to meet their needs.” And this goes beyond just environment. In fact, sustainability actually focuses on three significant pillars: society, economy, and environment. Why? Because it is all about balance. The balance that ensures we create programs and initiatives that can have real and lasting impact while still providing the services and products we rely on.

One example of an initiative that is doing just that is “Every Bottle Back.”  This initiative is a partnership of America’s leading beverage companies to not only produce 100% recyclable bottles, but to take it the needed step further to ensure those bottles end up exactly where they need to, in recycling bins, and not in our oceans or landfills.

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Sustainability Partners

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