It often feels like “balance” is the one thing we are always looking for and yet never seem to find. Between keeping up with work and our loved ones, the idea of keeping up with being healthy is something we aspire to but often feel we just cannot achieve.

Eat healthy. Work out. Get enough rest. It all can seem too complicated. We just want easy answers and guidance to help us get started.

But what if one of the most complex elements of eating healthy to maintain balance was simplified?

That is where the Clear on Calories Initiative comes into play. The idea is simple, a uniform calorie label on all of your beverage products to help you clearly identify and know the number of calories in a product.

Commitment to doing something has to be full circle. You cannot just have an initiative without showcasing that you are the leader that will go above and beyond to ensure success.

That is part of our mission with The Every Bottle Back campaign. We have to be fully committed to ensure success by understanding all the ways we can help keep our earth clean and beautiful.

With that in mind, we partnered with the American Beverage Foundation for a Healthy America to provide a grant that would fund the installation of three Seabins throughout the state of Florida.

“There are no passengers on Spaceship Earth. We are all crew.” ~ Marshall McLuhan

Sustainability. What really is sustainability? At its core, the word refers to “meeting our needs without compromising the ability of future generations to meet their needs.” And this goes beyond just environment. In fact, sustainability actually focuses on three significant pillars: society, economy, and environment. Why? Because it is all about balance. The balance that ensures we create programs and initiatives that can have real and lasting impact while still providing the services and products we rely on.

One example of an initiative that is doing just that is “Every Bottle Back.”  This initiative is a partnership of America’s leading beverage companies to not only produce 100% recyclable bottles, but to take it the needed step further to ensure those bottles end up exactly where they need to, in recycling bins, and not in our oceans or landfills.

The Florida Beverage Association (FBA) announced the City of Orlando as its 2020 spring grant recipient. The community grant will help the City of Orlando with its “ReThink Your Waste” Interactive Display program which raises awareness of recycling best practices in order to strengthen the circular economy.

The Florida Beverage Association and its members are proud to support communities throughout Florida during this critical time in our nation’s history.

As a part of the “essential critical infrastructure workforce,” the beverage industry continues to take all necessary precautions to ensure the safety and well-being of its employees, consumers, and customers, while also collaborating with local communities to support first responders and citizens.

The 2020 Keep America Beautiful (KAB) National Conference was held February 12 – 14 in Memphis, TN.

KAB affiliates from across the U.S. gathered with partner organizations, community leaders, policymakers and volunteers for a premier educational, training and networking event. KFB Chair Liz DeWitt of the Florida Beverage Association, Board Member Steve Lezman of PepsiCo, and Jennifer Baugher of Coke Florida also attended the event. During the conference, KAB recognized those that excelled in the arena of litter prevention, improved recycling, and community beautification in 2019 through their National Awards Ceremony.