Beverage Industry News
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BIOLYTE powder packs
BIOLYTE announced the launch of its first-ever powder packets.
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Study shows Gen Z starting to drive innovation in beverage alcohol
As more Gen Zers reach the legal drinking age, experts highlight how this younger generation is driving variety and innovation in the beverage alcohol market.
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Full Circle Brewing, Crowns & Hops Brewing form strategic alliance
Full Circle Brewing Co. and Crowns & Hops Brewing Co., announced a groundbreaking strategic alliance aimed at transforming the face of the craft beverage industry.
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Fireball unveils ‘Hot Lids’ ahead of Kentucky Derby
Fireball, a brand of Sazerac Co., Louisville, Ky., is set to gallop into this year's classic horse racing events with bespoke, fiery hats dubbed “Hot Lids,” bringing a dash of cinnamon spice to the typical race day experience.
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Q SPICY MANGO MARGARITA MIX
Q Mixers unveiled its newest flavor: Q SPICY MANGO MARGARITA MIX.
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Beverage-makers work to deliver stress relief, relaxation benefits
As consumers cope with stress and anxiety, they are turning to beverages containing induce relaxation and support healthy sleep cycles.
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Tanqueray No. TEN debuts new bottle design
Tanqueray No. TEN’s new bottle features a copper cap with a citrus grater texture as a homage to the miniature Tiny Ten still. The light translucent green bottle holds a citrus press shaped glass structure at the base of the bottle, a tribute to the whole citrus fruit used in the Tanqueray No. TEN distillation process.
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Sports, protein drinks markets evolve beyond athletes
Consumers’ interest in wellness has seen sports and protein drink brands evolving beyond athlete-focused and embrace the concept of supporting everyday wellness.
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Táche Pistachio Milk Latte
Táche, a plant-based pistachio brand, introduced its ready-to-drink (RTD) Pistachio Milk Latte.
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Breckenridge Brewery, Denver Nuggets partner for special release
Breckenridge Brewery announced a partnership with the Denver Nuggets to launch the Championship Edition Mile High City Golden Ale. Championship Edition Mile High City Golden Ale’s can features the Nuggets’ rainbow, evoking memories of the team’s storied past from 1981 to 1993 as well as Denver’s skyline.
