Every Bottle Back

Every Bottle Back is an integrated and comprehensive initiative by America’s leading beverage companies—The Coca-Cola Company, Keurig Dr Pepper, and PepsiCo—alongside sustainability leaders World Wildlife Fund, Closed Loop Partners, and The Recycling Partnership to improve recycling of beverage containers and reduce the use of new plastic.

The Every Bottle Back initiative aims to reclaim beverage containers, including our plastic bottles and aluminum cans, so they can be remade into beverage containers and not end up as waste on our beaches, oceans, waterways, or landfills.

Join Our Coalition

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How It Works

Become an Every
Bottle Back Partner

There Are Many Ways to Get Involved

We are doing this by educating consumers, reinforcing the value of our 100% recyclable bottles, cans, and caps to consumers, and making significant investments to support the circular plastics economy. The initiative is working to improve the collection of our plastic bottles and aluminum cans, as well as increase the amount of recycled plastic available to be remade into beverage bottles.

We are partnering with local governments, national organizations, and community leaders to ensure our investments meet the needs of each community. Join us as an Every Bottle Back Partner by endorsing this initiative, signing a letter of support or educating your community about recycling efforts. Together, we are working to get Every Bottle Back.

Learn how our plastic bottles
are made to be remade.

Help Share the Facts!

Click the flyer thumbnail (left) to learn more about recycling and why our beverage containers are made to be remade. Download and share this flyer as a resource for your community — whether it’s in classrooms, at local events, or with neighborhood groups.