More Choices. Less Sugar.

America’s beverage companies are working together to reduce sugar consumed from beverages in the American diet.

From our School Beverage Guidelines commitment to our most recent commitment, the Balance Calories Initiative, we are doing the hard work to encourage real and sustainable change in communities across the country.

Cutting Sugar in the American Diet

Working with the Alliance for a Healthier Generation, we set a bold new goal to reduce beverage calories consumed per person nationally by an additional 20% by 2025. This Balance Calories Initiative is our voluntary, long-term commitment to creating a healthier nation by changing how Americans buy and consume our products.

Part of the Solution

Coca-Cola, Dr Pepper, and Pepsi are working together to give families more beverage choices with less sugar. It’s an unprecedented commitment that’s having a positive impact on communities nationwide. The companies are developing new and reformulated beverages and packaging, getting the word out with television ads and in-store displays, working with retailers who know their customers best, and partnering with public health advocates and community organizations across the country. Watch the stories behind the largest voluntary effort to fight obesity by any industry at www.BalanceUS.org.