Florida’s beverage industry is committed to protecting our state’s natural environment. Our industry includes some of the world’s leaders in environmental programs and policies and we are working to develop the best water saving technologies on the planet.
We know that every drop of water counts, and we've invested heavily to improve our water conservation. We are proud to announce that we've reduced our water use ratio by 14% over five years, and are on pace to improve our water conservation rate by double digits over the next decade.
Although water is the primary ingredient in many of our beverages, the beverage industry actually uses a surprisingly small amount of water. In fact, we only use one third of one percent of all public water use.
Our industry does its part to protect water resources by practicing sound environmental polices that:
- Protect natural resources.
- Minimize effluent, or wastewater.
- Properly clean wastewater before it is released into the environment.
- Reduce water consumption by employing water recycling systems that include recycled water in the production process wherever possibl.e
- Help prevent groundwater contamination.
- Enhance global water sustainability and community programs.
The beverage industry’s bottles and cans are among the most recycled consumer packaging in the U.S. We work hard to package our products with materials that are widely accepted in recycling programs and are designed to be recyclable with other, similar materials. We also have a commitment to helping with recycling efforts around the country – a commitment we have had for many years. And we are always looking for ways to do more. Click here for information on recycling of bottled water packaging.
The Florida Beverage Association is a proud member of the Florida Recycling Partnership, which is dedicated to improving Florida’s recycling rates. The Partnership’s mission is to educate policy makers and the general public on the benefits of recycling through the development of sustainable business practices promoting recycling, reducing waste and increasing the reuse of materials.
One primary example of this dedication occurred last October when the American Beverage Association became a founding member in the National Recycling Partnership (NRP) created to reinvigorate recycling in America. This historic partnership—which includes the National Recycling Coalition, the U.S. Environmental Protection Agency, the Food Marketing Institute, the Grocery Manufacturers Association and the International Bottled Water Association—aims to revive consumers’ interest in recycling by educating them on what, how and why to recycle.
A top priority for the National Recycling Partnership coalition is the development and dissemination of consumer-friendly recycling icons as well as accurate and standardized recycling terminology for use in product labeling and advertising.
American Beverage Association Community Recycling Survey
The report, prepared independently by the environmental firm R.W. Beck, found that an estimated 229 million Americans, or 74 percent of the total population, have access to some form of curbside recycling at home. The data was complied through a broad national survery of local recycling officials. Curbside recycling makes it easier and more convenient for people to recycle - thus more likely to recycle.
2008 ABA Community Reycling Survey.pdf 316.28 kB
BOTTLED WATER: MYTHS & FACTS
MYTH: Bottled water is not as safe as tap water.
FACT: Bottled water and tap water are highly regulated. Bottled water is strictly regulated by the U.S. Food and Drug Administration (FDA), which imposes standards for bottled water that are as stringent and protective of public health as those set by the U.S. Environmental Protection Agency (EPA) for public drinking water systems. In addition to federal regulations, many states also impose their own regulations on the production of bottled water. All bottled water sold in the U.S. must comply with rigorous federal requirements for safety, quality and labeling.
MYTH: Bottled water is in competition with municipal water systems.
FACT: Tap water serves a variety of purposes in the typical U.S. household, including personal hygiene, clothes and dishwashing, cooking, cleaning, irrigation and drinking. Bottled water is simply another option for consumers depending on their own needs and preference.
Water is the primary ingredient in many of the beverage industry’s products and, therefore, a strong municipal water system is very important to us. Just like homeowners, we are customers of the municipal water supply, and we support its strength and viability. We wouldn’t be able to make our many different beverage products without a strong, viable local water supply.
MYTH: Most plastic water bottles end up in the waste stream.
FACT: The beverage industry’s containers are among the most recycled consumer product packaging in the nation, and are accepted in virtually all curbside and drop-off recycling programs. In fact. bottled water containers account for less than one-third of 1 percent of all waste produced in the United States. Furthermore, water, like many other food and beverage products, is packaged in polyethyl terephthalate (PET) plastic, which is one of the most recycled plastic resins worldwide.
The beverage industry agrees, however, that more needs to be done to educate consumers about the importance of recycling. For more information on our commitment to recycling, visit our recycling minisite.
MYTH: The beverage industry uses an inordinate amount of water to make its products.
FACT: While water is a key ingredient in all of our products, the beverage industry actually uses a minimal amount of water compared to other industries. In fact, we account for only 3/100th of 1 percent of all public water usage, or about 1 gallon out of every 3,300 gallons withdrawn from ground or surface water sources.
MYTH: Bottled water costs thousands of times more than tap water.
FACT: Water is not free – ever public, government-supported water supplies come at a price to consumers who use these resources. Furthermore, bottled water companies do not simply “bottle” tap or spring water. Rather, they incur significant production and operational costs to bring bottled water to market in a safe, government-approved manner. For example, purified water is created through highly sophisticated purification systems, such as distillation, deionization and reverse osmosis, all of which are designed to remove impurities and enhance the taste and flavor profile. Likewise, a significant investment is made in developing, maintaining and testing spring water sources to ensure the integrity of bottled water.