The Southeast Recycling Conference & Trade Show (SERC), held from February 16 to 19, 2025, at the Hilton Sandestin Beach Golf Resort & Spa in Destin, Florida, marked its 38th annual gathering.
Recognized as a premier event in the recycling industry, SERC brings together professionals from various sectors, including solid waste directors, recycling coordinators, processors, brokers, manufacturers, and trade associations. The conference serves as a platform for attendees to explore recycling solutions, establish valuable contacts, and engage in productive networking opportunities.
During this year’s conference, our President & CEO, Liz DeWitt, participated as a featured speaker in a panel discussion focused on sustainable materials management and innovative recycling initiatives. Her insights underscored the Florida Beverage Association’s dedication to advancing recycling efforts across the state.
A key highlight of her discussion was the “Every Bottle Back” initiative, a collaborative effort by America’s leading beverage companies to reduce the industry’s use of new plastic by improving the collection of 100% recyclable plastic bottles. This initiative aims to ensure that these bottles are collected, remade into new ones, and kept out of our oceans and landfills.
Watch the presentation here:
https://www.dropbox.com/s/c6z0no5f7iyd7d9/EBB.mp4?st=5mf5yi78&dl=0