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FBA’s Liz DeWitt Advocates for ‘Every Bottle Back’ Initiative at Premier Recycling Conference

The conference serves as a platform for attendees to explore recycling solutions, establish valuable contacts, and engage in productive networking opportunities.
March 22, 2025
Liz DeWitt recycling conference

The Southeast Recycling Conference & Trade Show (SERC), held from February 16 to 19, 2025, at the Hilton Sandestin Beach Golf Resort & Spa in Destin, Florida, marked its 38th annual gathering.

Recognized as a premier event in the recycling industry, SERC brings together professionals from various sectors, including solid waste directors, recycling coordinators, processors, brokers, manufacturers, and trade associations. The conference serves as a platform for attendees to explore recycling solutions, establish valuable contacts, and engage in productive networking opportunities.

During this year’s conference, our President & CEO, Liz DeWitt, participated as a featured speaker in a panel discussion focused on sustainable materials management and innovative recycling initiatives. Her insights underscored the Florida Beverage Association’s dedication to advancing recycling efforts across the state.

A key highlight of her discussion was the “Every Bottle Back” initiative, a collaborative effort by America’s leading beverage companies to reduce the industry’s use of new plastic by improving the collection of 100% recyclable plastic bottles. This initiative aims to ensure that these bottles are collected, remade into new ones, and kept out of our oceans and landfills.

Watch the presentation here:

https://www.dropbox.com/s/c6z0no5f7iyd7d9/EBB.mp4?st=5mf5yi78&dl=0