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FBA at SERC 2025: Advancing Recycling & Sustainable Solutions

The conference serves as a platform for attendees to explore recycling solutions, establish valuable contacts, and engage in productive networking opportunities.
March 22, 2025
Liz DeWitt recycling conference

Liz DeWitt with Keyna Cory, Executive Director of the Florida Recycling Partnership Foundation.

During this year’s conference, our President & CEO, Liz DeWitt, participated as a featured speaker in a panel discussion focused on sustainable materials management and innovative recycling initiatives. Her insights underscored the Florida Beverage Association’s dedication to advancing recycling efforts across the state.

The Southeast Recycling Conference & Trade Show (SERC), held from Feb. 16 to 19, 2025, at the Hilton Sandestin Beach Golf Resort & Spa in Destin, Florida, marked its 38th annual gathering.

Recognized as a premier event in the recycling industry, SERC brings together professionals from various sectors, including solid waste directors, recycling coordinators, processors, brokers, manufacturers, and trade associations. The conference serves as a platform for attendees to explore recycling solutions, establish valuable contacts, and engage in productive networking opportunities.

During this year’s conference, our President & CEO, Liz DeWitt, participated as a featured speaker in a panel discussion focused on sustainable materials management and innovative recycling initiatives. Her insights underscored the Florida Beverage Association’s dedication to advancing recycling efforts across the state.

A key highlight of her discussion was the “Every Bottle Back” initiative, a collaborative effort by America’s leading beverage companies to reduce the industry’s use of new plastic by improving the collection of 100% recyclable plastic bottles. This initiative aims to ensure that these bottles are collected, remade into new ones, and kept out of our oceans and landfills.

Watch the presentation below.