Be Clear on Calories

A uniform calorie label on beverages, consistent in both design and location, makes it easier for consumers to find the beverage option that’s right for them. Our Clear on Calories Initiative and Calories Count TM Beverage Vending Program support Floridians in their efforts to reduce the calories and sugar they get from their beverages. 

As part of the Clear on Calories Initiative, launched in 2010 in support of the “Let’s Move” anti-obesity campaign, we added an easy-to-read calorie label to the front of every can, bottle and pack we produce. The labels display the total calories per container on beverages 20 ounces or smaller. For containers larger than 20 ounces, calories are labeled per 12 ounces in most cases. On vending machines, calorie labels are right on the buttons to make it easier to choose the beverage that’s right for you

Praise for Clear On Calories

“In fact, just today, the nation’s largest beverage companies announced that they’ll be taking steps to provide clearly visible information about calories on the front of their products – as well as on vending machines and soda fountains. This is exactly the kind of vital information parents need to make good choices for their kids.”

– First lady Michelle Obama, as noted in her speech announcing the launch of “Let’s Move!” (Feb. 9, 2010)