The industry didn’t just make more flavors of the same products. It developed an array of zero- and reduced-sugar beverages, sparkling and enhanced waters, sports and electrolyte drinks, energy drinks, teas, protein drinks, and other functional beverages.
- Today, 60% of beverages Americans buy have zero sugar, including more than 600 low or no sugar brands
- More beverages are coming to market that meet specific health or diet concerns, including hydration, energy, recovery or zero-calorie refreshment
- There are more options now for consumers who want a beverage free of artificial colors and sweeteners
The beverage industry’s record is the opposite of resistance to change: consumer tastes evolved, the industry listened, and the market responded with new products, new formulations and new categories – including hundreds of brands with no sugar.
To learn more, visit BalanceUS.org.
— Annie Adair
American Beverage Association | americanbeverage.org