2015 ABA Fly-In, Washington, DC


Coca-Cola and Tampa Bay Buccaneers Host Boys & Girls Club
of Tampa Bay for Triple Play Program Experience

One hundred local youth get active and meet current and former Buccaneers.


2015 FBA Day at the Capitol in Tallahassee, Fla.


2014 Photos

The Florida Beverage Association is now taking applications for its 2019 Community Grant Program


The Florida Beverage Association (FBA) is pleased to announce the commencement of the third year of its Florida Beverage Association Grant Program. The grant program provides support to organizations and programs that promote nutrition, and health and wellness initiatives, as well as environmental sustainability programs.

Grant applications should be submitted online by Mon., Dec. 31, 2018. To be considered for a grant, all nominees must meet the requirements listed in the “Grant Program Criteria.” Grant applications will be reviewed and grant recipients will be selected by the FBA’s Board of Directors. General questions may be directed to Liz DeWitt, FBA Executive Director, 407.385.2708, This email address is being protected from spambots. You need JavaScript enabled to view it.

NOTE: We strongly urge you to compose all your responses in a saved Word document prior to filling out the online application so that you can easily cut and paste your responses (download a Word doc template of the application HERE). If you leave the application to get additional information prior to submission, the data you already entered may be lost. We've provided a PDF version of the form so you can see all the questions for planning purposes before you attempt to fill out the online form. However, please note that we will only consider applications submitted through the online form. Download the PDF document HERE.

To qualify, all form fields must be completed and all information requested must be provided.


The Florida Beverage Association thanks you for considering applying to the FBA Community Grant Program. The Grant Program is designed to further the FBA’s goal of supporting comprehensive, balanced nutrition and environmental programs to create healthy citizens and communities.

Grant requests not supported:

  • Individuals
  • Organizations that discriminate based on race, color, sex, gender identity and/or expression, religion, sexual orientation, national origin, age or disability
  • A state or local governmental entity that will NOT use the grant funds for a charitable cause
  • Political, legislative or lobbying organizations
  • Movie, film or television documentaries
  • Website development
  • Concerts or other entertainment events
  • Beauty contests, fashion shows or hair shows
  • Fraternal organizations and related events
  • One-time fundraising events (i.e., tables at fundraisers, athletic races, etc.)
  • Local sports or athletic teams
  • Travel or organized field trips
  • Family reunions
  • U.S. based local schools, including charter schools, pre-schools, elementary schools, middle schools or high schools
  • U.S. based organizations that do not have tax-exempt status under Section 501(c) (3) of the U.S. Internal Revenue Service Code, or the equivalent
  • Organizations formed outside the U. S. that do not have a charitable equivalency status under the laws and provisions of their respective government



The Florida Beverage Association (FBA) uses the following guidelines for the FBA Grant Program:

  • FBA seeks grant applications from community organizations for programs and initiatives that work to advance the physical health of its local citizens and/or the environmental sustainability of its communities.
    1. The FBA's Board and staff will evaluate and select organizations to be funded.
    2. There is no guarantee that a nominated candidate will receive an award.
  • Most grants will be for $25,000 or less. However, special programs and unique circumstances may justify a larger grant.
  • If a nominated organization is selected by the FBA to receive a grant, the organization will be required to file a follow-up report and a final report. The organization may work with FBA to prepare these reports.


  • Grant recipients must provide a detailed report on the use of funds and the progress toward the program’s goals. This report must be received within 6-9 months from the date the funding is received.
  • The FBA will require a final report when the program has ended so it can perform a final assessment of the positive impact its funding had on these communities. This report must be provided 12-15 months from the date funding is received.

How to Apply

  • Review the Grant Criteria to see if your organization is a good candidate for the FBA Grant Program.
  • Complete the application and click "submit" to send your application to FBA for review.

Selection Process

Once applications are submitted, the FBA Grant Subcommittee will review the proposed grants to determine whether they fulfill the program’s criteria. The Subcommittee will offer recommendations of eligible candidates to the FBA’s Board of Directors. The FBA Board will select award recipients after considering the appropriateness of the candidates and the significance of the charitable projects for which funding is sought. The FBA Board will confirm candidate eligibility and review each application carefully.

Once all applications are reviewed, grant recipients, as well as all applicants, will be notified by the FBA as to the status of their proposal. Grant recipients will enter into a Grant Agreement with FBA.

Matching Grants

Some grant applications might be eligible for a matching grant from the American Beverage Foundation for a Healthy America (ABFHA). If FBA decides to submit your grant request to ABFHA for a matching grant, we will inform you of our decision. Decisions whether to award ABFHA matching grants are made at the sole discretion of the ABFHA Board.


Grant applications will be evaluated and grants will be awarded based on an overall assessment of the application, including how well the organization meets the following criteria:

  • Grant recipient will use grant funds for a health and wellness or environmentally-based initiative.
  • Grant recipient will use grant funds for a program or initiative that reaches a significant number of individuals or significantly impacts a community with a documented problem or need.
  • Grant recipient will create a communication plan (i.e., social media, newspaper, press release, website, etc) to promote the benefits of the program within the local community.
  • Grant recipient is a 501(c)(3) charity organization or a state or local governmental entity that will use the grant funds for a charitable purpose.



Click a thumbnail below for a larger view and more information.

2017 Fly-In


Florida Recycles Day at the Capitol 2017




2016 Fly-In




Trash 2 Trends

Florida Beverage Association sponsored this year’s Trash 2 Trends event with Keep Orlando Beautiful. We’re excited to see all of the ways we can upcycle waste into fashion!


Keep Florida Beautiful

The Florida Beverage Association is proud to support “Keep Florida Beautiful” Day at the Capitol.


Liz CastroElizabeth DeWitt is the president of the Florida Beverage Association where she oversees public policy initiatives and works with local and state governments on issues impacting the Beverage Industry.

She previously worked as the manager of State Government Affairs for the world’s third largest petrochemical company, LyondellBasell, overseeing all legislative and regulatory strategy for the company’s portfolio in the United States. She ensured that business objectives were met through both direct advocacy and liaising with trade associations. In addition, she managed the Political Action Committee (PAC) and all grassroots activities for LyondellBasell.

Elizabeth worked for BP beginning in 2007 as the director of the BP Civic Action Program, where she successfully launched a nationally recognized grassroots program. In 2008, she became the director of BP Civic Affairs, overseeing both grassroots and PAC efforts. In 2010, she served as the public information officer and operational liaison in the Joint Incident Command for MC252 (BP oil spill). In this role, she managed relationships and communications with key stakeholders at the local, county and state levels.

Elizabeth previously served as state aide to US Senator Sam Brownback, finance director for his Senatorial re-election campaign, as well as having served as Florida director of finance in his presidential campaign and as a political consultant for clients throughout the state. In addition, she has served as the campaign manager for a successful Kansas State House race (now the Lt. Governor of Kansas) and as the government affairs manager for Sprint Corporation.

She graduated Summa Cum Laude with a Bachelor’s Degree in International Business from Northwest Missouri State University, as well as a Master’s of Business Administration.

Members of the Florida Beverage Association

The Florida Beverage Association is the state trade association of non-alcoholic beverage producers, marketers, bottlers, and distributors. Our companies make and sell some of the most popular non-alcoholic beverages, including regular and diet soft drinks, bottled water and water beverages, 100-percent juice and juice drinks, sports drinks, energy drinks and ready-to-drink teas.

Florida Beverage Association Board Members:

Associate Members:

  • pepsico
  • coke
  • kdp logo
  • buffalo-bev
  • refreshment-services
  • coke bev
  • cc united
  • anheuser busch logo

MYTH: Bottled water is not as safe as tap water.
FACT: Bottled water and tap water are highly regulated. Bottled water is strictly regulated by the U.S. Food and Drug Administration (FDA), which imposes standards for bottled water that are as stringent and protective of public health as those set by the U.S. Environmental Protection Agency (EPA) for public drinking water systems. In addition to federal regulations, many states also impose their own regulations on the production of bottled water. All bottled water sold in the U.S. must comply with rigorous federal requirements for safety, quality and labeling.

MYTH: Bottled water is in competition with municipal water systems.
FACT: Tap water serves a variety of purposes in the typical U.S. household, including personal hygiene, clothes and dishwashing, cooking, cleaning, irrigation and drinking. Bottled water is simply another option for consumers depending on their own needs and preference.

Water is the primary ingredient in many of the beverage industry’s products and, therefore, a strong municipal water system is very important to us. Just like homeowners, we are customers of the municipal water supply, and we support its strength and viability. We wouldn’t be able to make our many different beverage products without a strong, viable local water supply.

MYTH: Most plastic water bottles end up in the waste stream.
FACT: The beverage industry’s containers are among the most recycled consumer product packaging in the nation, and are accepted in virtually all curbside and drop-off recycling programs. In fact. bottled water containers account for less than one-third of 1 percent of all waste produced in the United States. Furthermore, water, like many other food and beverage products, is packaged in polyethyl terephthalate (PET) plastic, which is one of the most recycled plastic resins worldwide.

The beverage industry agrees, however, that more needs to be done to educate consumers about the importance of recycling. For more information on our commitment to recycling, visit our recycling minisite.

MYTH: The beverage industry uses an inordinate amount of water to make its products.
FACT: While water is a key ingredient in all of our products, the beverage industry actually uses a minimal amount of water compared to other industries. In fact, we account for only 3/100th of 1 percent of all public water usage, or about 1 gallon out of every 3,300 gallons withdrawn from ground or surface water sources.

MYTH: Bottled water costs thousands of times more than tap water.
FACT: Water is not free – ever public, government-supported water supplies come at a price to consumers who use these resources. Furthermore, bottled water companies do not simply “bottle” tap or spring water. Rather, they incur significant production and operational costs to bring bottled water to market in a safe, government-approved manner. For example, purified water is created through highly sophisticated purification systems, such as distillation, deionization and reverse osmosis, all of which are designed to remove impurities and enhance the taste and flavor profile. Likewise, a significant investment is made in developing, maintaining and testing spring water sources to ensure the integrity of bottled water.

Beverages come in a variety of shapes and sizes to meet a variety of consumer needs. We think that’s a good thing.

packagingThe beverage industry provides choices through a variety of convenient packaging options that consumers enjoy, but packaging is more than just an attractive bottle or can. It protects the integrity of the product, ensures safety and long shelf life and provides information to consumers.

The beverage industry understands the importance of producing packaging materials in the most efficient way possible. That means using less packaging wherever possible, using recycled materials in our packages and using materials that can be recycled by consumers. We employ these same principles for not only our bottles and cans, but also for the packaging we use to protect, transport and display our beverages.

The Environmental Pledge

American Beverage Association members support five packaging principles consistent with our commitment to environmental stewardship:

  • Use recyclable or reusable packaging whenever feasible
  • Design packaging for recyclability
  • Design packaging that requires less material to conserve natural resources
  • Explore ways to incorporate recycled materials into packaging and other products
  • Label packaging in a manner that helps educate consumers on proper waste management

Fulfilling the Pledge

The beverage industry is constantly innovating and improving its packaging to maintain its effectiveness, while reducing its overall environmental footprint. To that end, our work on light-weighting containers has paid off. For our carbonated beverage bottles and cans, for example, the industry used 46 percent less packaging in 2006 than in 1990 – despite the fact that sales of these beverages increased by 24 percent in that same time frame.

We want to continue this kind of dramatic progress in packaging design, while preserving the features of safety and recyclability. Today, beverage bottles and cans are not only widely recognized as recyclable, but are among the most recycled consumer product packages.

The beverage industry actively supports the U.S. Environmental Protection Agency’s goals for increasing recycling and reducing waste in the United States. Ultimately, these goals should be realistic and achievable, but should also challenge business, consumers and government to be proactive in their recycling efforts.

The Beverage Industry & Beverage Container Deposits

can-topsComprehensive recycling programs are one of the best mechanisms for helping the environment. However, instead of expanding these programs, some critics instead support mandatory deposit programs or “bottle bills.” When it comes to bottle bills, however, three decades of data and practical experience have undeniably demonstrated that imposing mandatory deposits on beverage containers is a poor way to increase recycling and address solid waste issues.

Mandatory deposit programs, more commonly known as “bottle bills,” share several common elements:

  • Impose a mandatory, pre-paid fee on certain beverage containers
  • Force consumers to drive containers to designated locations to reclaim their fee
  • Require retailers or redemption centers to take back returned containers
  • Require significant new infrastructure (equipment, staff and facilities) to manage beverage containers separately from other products and packaging

Eleven states have enacted forced deposit programs – all but one of which was implemented prior to 1987. In fact, in 2002, the nation's only municipal deposit ordinance was repealed in Columbia, Missouri. These deposit programs were all established to help reduce beverage container litter. In recent years, however, deposits also have been advertised as a way to increase beverage container recycling.

The Drawbacks of Mandatory Deposits

Deposit systems simply don’t work as advertised. They are a misguided policy choice because they:

  • Cost much more than comprehensive recycling or litter control programs, which accomplish the same goals
  • Penalize and hinder more efficient recycling programs
  • Are inconvenient, particularly compared to curbside recycling programs
  • Do little to help the environment as they target such a small part of the waste stream
  • Create new environmental burdens from increased fuel consumption and greenhouse gas emissions to return and collect containers
  • Impose a hidden, regressive tax on consumers in the form of higher prices

Deposits and Recycling

Beverage bottles and cans have always been a valuable and significant component of recycling programs. The earliest recycling of metals and glass grew out of market-based scrap companies that purchased materials from businesses and consumers. With markets for materials and voluntary participation, recycling programs were economically viable and sustainable.

These principles hold true today, but the economic incentive to recycle has increased as many communities and businesses face much higher waste disposal costs than ever before. The interest in capturing the value of the commodities and diverting waste from disposal led to the establishment of curbside recycling programs in the 1980s, providing collection of recyclables in the same way trash was collected.

Comprehensive recycling programs, like curbside collection, provide an easy and effective way for consumers to recycle their household waste, including beverage bottles and cans.

Yet, some argue that these convenient and effective voluntary programs don’t go far enough. Data shows these deposit programs are costly, inconvenient and compete with more successful voluntary recycling efforts.

Comprehensive Recycling Works

Comprehensive recycling programs provide systems through which households can easily recycle a wide range of materials. Through these programs, households can recycle through curbside pickup or, in smaller communities, drop-off programs. These programs often include an educational component to encourage and build participation.

We know that comprehensive recycling programs are the best way to capture waste conveniently, efficiently and equitably. These programs have expanded rapidly and are extremely popular with citizens and businesses alike for one good reason — they work.

Taxing Beverages

Some states and communities have implemented taxes on nonalcoholic beverages as a way to raise government revenue and fund various programs. But taxing beverages, or any food item, is a poor way for governments to increase revenue, especially in tough economic times.

Voters in Maine soundly rejected a recent attempt to tax beverages to fund state programs. By a 64 to 36 margin in the November 2008 election, Mainers declared that they were "fed up with taxes" and rolled back a tax enacted by the Legislature months earlier. Maine residents understood that beverage taxes are:

  • Unpopular - The public views beverage taxes as a tax on food. Even if the taxes are imposed directly on businesses, surveys show that 95 percent of consumers believe they will ultimately bear the burden of beverage taxes, passed on to them by producers and retailers.
  • Regressive – Beverage taxes hurt low-income consumers significantly more than others because it raises the price of groceries, which is most harmful to those on fixed incomes. As a result, those least able to afford beverage taxes bear the greatest burden.
  • Unfair – Beverage manufacturers and bottlers already pay their fair share of business and other taxes, generating more than $55 billion in revenue annually for federal, state and local governments.
  • Anti-business – Beverage taxes raise the cost of doing business, not just for beverage companies, but for their suppliers and retail customers as well. Higher costs reduce reinvestment and job growth – a critical consideration given that the beverage industry directly or indirectly supports nearly 3 million American jobs and $112 billion in wages and salaries.

Today only Arkansas, Washington, West Virginia and the city of Chicago retain discriminatory taxes against beverages. In recent years, the trend has been to repeal or reduce these taxes. In fact, since 1990, 10 states and communities have repealed discriminatory taxes on soft drinks.

Buffalo Rock Company

(205) 942-3435

  • Buffalo Rock Grapico
  • Buffalo Rock Gingerale
  • Dr. Wha
  • Mountain Valley

The Coca-Cola Company

(800) 438-2653

Dr Pepper Snapple Group

(800) 696-5891

Nestlé Waters North America

(203) 531-4100

Pepsi-Cola Company

(800) 433-2652

  • pepsico
  • coke
  • kdp logo
  • buffalo-bev
  • refreshment-services
  • coke bev
  • cc united
  • anheuser busch logo

Florida Beverage Association

135 Jenkins St.
Suite 105B, #199
St. Augustine, FL 32080


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Recycling Partnerships

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