The Every Bottle Back initiative aims to reclaim beverage containers, including our plastic bottles and aluminum cans, so they can be remade into beverage containers and not end up as waste on our beaches, oceans, waterways, or landfills. We are doing this by educating consumers, reinforcing the value of our 100% recyclable bottles, cans, and caps to consumers, and making significant investments to support the circular plastics economy. The initiative is working to improve the collection of our plastic bottles and aluminum cans, as well as increase the amount of recycled plastic available to be remade into beverage bottles.
We are partnering with local governments, national organizations, and community leaders to ensure our investments meet the needs of each community. Join us as an Every Bottle Back Partner by endorsing this initiative, signing a letter of support or educating your community about recycling efforts. Together, we are working to get Every Bottle Back.