Beverage Industry News

1. Clausthaler, Andretti Autosport enter multi-year agreement

   Radeberger Gruppe USA, an importer of brands of its parent company Radeberger Gruppe, entered a multi-year agreement with legendary race team Andretti Autosport to showcase its popular non-alcohol Clausthaler brand. 

2. Hydrant Sleep

   Consumer wellness brand Hydrant released its newest product: Sleep. 

3. Van Gogh Vodka releases GoghGirl bottle

   Just in time for International Women’s Day (March 8), Van Gogh Vodka will release a limited-edition #GoghGirl bottle designed by artist Ashley Price, known as Pinklomein in the art world. 

4. Califia Farms launches Mushroom Oat, Hemp Barista Blends

   Califia Farms, Los Angeles, is announcing two new additions to its best-selling line of Barista Blends: Mushroom Oat Barista Blend and Hemp Barista Blend. 

5. “America’s Oldest Brewery,” D.G. Yuengling & Son Inc. innovates for the future

   Founded in 1828, D.G. Yuengling & Son Inc. has transitioned from a small family operation to a nationally recognized brand that produces more than 2 million barrels of beer. The now sixth generation family owned and operated company is expanding distribution to Texas through a joint venture with Molson Coors Brewing Co.

6. HOIST unveils new packaging for sports drink line

   HOIST’s ready-to-drink hydration drink will see its biggest packaging refresh to date this month. 

7. BACARDÍ rum debuts video remake of 'Conga'

   Following a worldwide call for voice and dance submissions in November, BACARDÍ rum debuted the official music video and full song for the first-ever remake of global hit single “Conga” Feat, Meek Mill and Leslie Grace, produced by Boi-1da.

8. Dogfish Head Canned Cocktails

   Dogfish Head Distilling Co. announced the launch of its scratch-made, ready-to-drink (RTD) Canned Cocktails. 

9. Steaz Antioxidant Brew Yerba Mate

   Available exclusively at Whole Foods Market stores, Steaz Antioxidant Brew Yerba Mate joins the Steaz Antioxidant Brew ready-to-drink (RTD) tea portfolio. 

10. 7-Eleven launches imported sparkling mineral water

    Irving, Texas-based 7-Eleven Inc. announced the release of Serafina, the retailer’s new proprietary sparkling water. Imported from Italy, the sparkling mineral water brand was created exclusively for 7-Eleven and comes in three flavors: Original, Organic Lime and Organic Lemon Ginger.