Beverage Industry News
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Q Mixers unveils rebrand, new packaging
Q Mixers unveiled a packaging rebrand that will extend beyond its packaging to also be featured across its website, social media and other consumer touchpoints.
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Blue Marble Vodka
Blue Marble Cocktails offers Blue Marble Vodka, a gluten-free and vegan-friendly vodka.
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Constellation acquires minority stake in La Fête du Rosé
Constellation Brands Inc., Victor, N.Y., has acquired a minority stake in the fast-rising rosé label, La Fête du Rosé ― a brand created to cater to diverse drinkers who share common interests across travel, food, experiences and wine.
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AriZona Sun Brew
AriZona Beverages announced its foray into the coffee space with Sun Brew, its new line of 100% Arabica coffee made with hand-selected beans from Central and South America.
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Nuun to be acquired by Nestlé Health Science
TSG Consumer Partners, a leading private equity firm, announced that its partner company, Nuun, a hydration supplement brand, has entered into an agreement to be acquired by Nestlé Health Science. Terms of the transaction were not disclosed.
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Technomic study reveals COVID-19 impact on beverage category
Chicago-based Technomic has released the beverage category sizing report exploring how COVID-19 impacted foodservice beverages. This report is a deliverable of the Away-From-Home Beverage Navigator program, which offers a comprehensive assessment of both hot and cold beverage categories, including market sizing, historical tracking, predicted growth, consumer insights, operator responses, major trends and market dynamics.
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CanBee Cocktails
Debuting in the ready-to-drink market, CanBee Cocktails are made with small-batch gin and real, simple ingredients.
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VIVE Fruit Punch Hard Seltzer Variety Pack enters Texas market
VIVE, a brand of Braxton Brewing Co., Covington, Ky., announced its launch into H-E-B markets as well as its Fruit Punch Hard Seltzer Variety Pack hitting Texas store shelves.
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Super Coffee Blueberry Latte
Super Coffee released a new line of plant-based products and its first-ever spring/summer seasonal flavor: Blueberry Latte.
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SUNNYD, Johnny Orlando team up for TikTok Challenge
SUNNYD, a brand of Harvest Hill Beverage Co., Stamford, Conn., has teamed up with teen music sensation Johnny Orlando to host its Sweetest Summer Yet TikTok Hashtag Challenge and Contest, giving fans the chance to win a private virtual concert with the singer during the SUNNY-est season of the year.
