Beverage Industry News
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Clausthaler, Andretti Autosport enter multi-year agreement
Radeberger Gruppe USA, an importer of brands of its parent company Radeberger Gruppe, entered a multi-year agreement with legendary race team Andretti Autosport to showcase its popular non-alcohol Clausthaler brand.
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Hydrant Sleep
Consumer wellness brand Hydrant released its newest product: Sleep.
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Van Gogh Vodka releases GoghGirl bottle
Just in time for International Women’s Day (March 8), Van Gogh Vodka will release a limited-edition #GoghGirl bottle designed by artist Ashley Price, known as Pinklomein in the art world.
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Califia Farms launches Mushroom Oat, Hemp Barista Blends
Califia Farms, Los Angeles, is announcing two new additions to its best-selling line of Barista Blends: Mushroom Oat Barista Blend and Hemp Barista Blend.
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“America’s Oldest Brewery,” D.G. Yuengling & Son Inc. innovates for the future
Founded in 1828, D.G. Yuengling & Son Inc. has transitioned from a small family operation to a nationally recognized brand that produces more than 2 million barrels of beer. The now sixth generation family owned and operated company is expanding distribution to Texas through a joint venture with Molson Coors Brewing Co. -
HOIST unveils new packaging for sports drink line
HOIST’s ready-to-drink hydration drink will see its biggest packaging refresh to date this month.
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BACARDÍ rum debuts video remake of 'Conga'
Following a worldwide call for voice and dance submissions in November, BACARDÍ rum debuted the official music video and full song for the first-ever remake of global hit single “Conga” Feat, Meek Mill and Leslie Grace, produced by Boi-1da.
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Dogfish Head Canned Cocktails
Dogfish Head Distilling Co. announced the launch of its scratch-made, ready-to-drink (RTD) Canned Cocktails.
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Steaz Antioxidant Brew Yerba Mate
Available exclusively at Whole Foods Market stores, Steaz Antioxidant Brew Yerba Mate joins the Steaz Antioxidant Brew ready-to-drink (RTD) tea portfolio.
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7-Eleven launches imported sparkling mineral water
Irving, Texas-based 7-Eleven Inc. announced the release of Serafina, the retailer’s new proprietary sparkling water. Imported from Italy, the sparkling mineral water brand was created exclusively for 7-Eleven and comes in three flavors: Original, Organic Lime and Organic Lemon Ginger.