Beverage Industry News

1. Coca-Cola with Coffee Mocha

   Coca-Cola announced two new innovations to the U.S. – a new taste with Coca-Cola with Coffee Mocha flavor, and a new look across the Coca-Cola Flavors platform. 

2. Convenience, premiumization continue to positively impact wine segment

   After 2020 dollar sales losses, the U.S. wine market looks to rebound while keeping the category relevant and exciting through emerging styles, formats and usage, experts note.

3. Jiant Hard Kombucha Venice Peach

   Jiant Hard Kombucha announced the launch of Venice Peach, the fourth hard kombucha released as part of the beverage brand’s seasonal series.

4. Molson Coors, Coca-Cola expand partnership with Simply brand

   Chicago-based Molson Coors Beverage Co. expanded its exclusive agreement with The Coca-Cola Co., Atlanta, to develop and commercialize a brand of full-flavor alcohol beverages inspired by the country’s No. 1 chilled juice brand: Simply. 

5. 19 Crimes Partners with Martha Stewart for new wine

   Treasury Wine Estates’ 19 Crimes, Napa, Calif., added a new face to its lineup of boundary pushing and culture molding characters: Martha Stewart. An American businesswoman known for her entrepreneurial skills and ever evolving lifestyle, Stewart adds another bullet to her resume: winemaker. 

6. Beverage market’s constant change impacts capital expenditures

   With constant changes and competition, the financial aspect of beverage warehouses must take a basic approach when determining capital expenditures.

7. evian Sparkling water

   evian, a brand of Danone, announced the introduction of evian Sparkling water.

8. Johnnie Walker launches limited-edition Blue Label bottle

   Johnnie Walker, a brand of New York-based Diageo North America, launched an exclusive Johnnie Walker Blue Label Lunar New Year limited-edition package.

9. Califia Farms releases new plant milks, creamers

   Los Angeles-based Califia Farms is kicking off the new year with a variety of new dairy-free beverages that expand the brand’s existing product offering of plant milks, creamers, brewed-to-blend coffees, and barista products using ingredients like almonds, oats, coconuts and more.

10. Shrink, stretch labels helps brands stand out from the crowd

    The attributes that shrink and stretch labels can offer beverage-makers is helping brands grab consumer attention while still delivering on sustainability measures.