Beverage Industry News

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  1. Although the majority of them might still be in school, Generation Z already is wielding significant influence throughout the consumer marketplace.
  2. Today, more and more sports teams are recognizing the value of partnering with beverage companies large and small.
  3. Several brands recently announced new sports marketing partnerships and corresponding beverage marketing campaigns.
  4. To help champion arts in education, premium bottled water brand LIFEWTR announced that it is featuring the work of three young artists on its Series 4 labels.

  5. Winemaker Lot18 teamed up with Warner Bros. Consumer Products, a Warner Bros. Entertainment company, to produce a limited-edition collection of wine inspired by New Line Cinema’s “The Lord of the Rings” Trilogy.
  6. The brand’s packaging engineering team developed a new process to provide the PET bottle with the same “pop” sound that consumers hear when opening a glass bottle of Snapple.
  7. A true survivalist kit, It’s The End of the Wort As We Know It is hand-packaged in a 750-ml bottle and includes all the essential necessities needed to potentially outlast the apocalypse.
  8. Spruce Soda Co. announced that its Ginger Beer and Orange Blossom Tonic now are available in four-packs of 12-ounce glass bottles.
  9. Ingredient suppliers to beverage companies announced promotions, investments as well as the development of new programs and divisions to further serve their customers.
  10. The puree has a tart, vibrant flavor, crimson-red color and smooth consistency that make it ideal for adding the flavor, aroma and texture of real fruit to a variety of fermented beverages, such as beer, hard cider, mead, spirits, wine and kombucha.

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