Beverage Industry News

1. Readers name their favorite beverage of July

   The warm days of summer tend to motivate consumers to reach for light, refreshing beverages — whether it be non-alcohol or alcohol. The readers of Beverage Industry also found favor for this beverage profile in the Readers’ Choice: New Product of the Month poll for July.

2. New Amsterdam Lemon, Raspberry

   New Amsterdam Vodka unveiled two new fresh fruit flavors joining its portfolio: Lemon and Raspberry. 

3. ’Merican Mule Inc. expands Moscow Mule in a can distribution

   Long Beach, Calif.-based 'Merican Mule Inc, the manufacturer of Moscow Mule in a can, announced the launch of its product’s distribution across Los Angeles and Orange County, Calif.

4. Tequila Avión partners with Floyd Mayweather Jr. for limited-edition packaging

   Continuing to celebrate “the best for the best,” Tequila Avión, New York, has created a limited-edition, commemorative bottle of the brand's ultimate tequila offering, Avión Reserva 44 Extra Añejo. 

5. Lemon Lemon

   PepsiCo Inc. introduced a new product line joining its better-for-you drink portfolio: Lemon Lemon. 

6. Pink Party Rosé

   Swish Beverages introduced the latest Rosé joining its wine portfolio: Pink Party Rosé with Bubbles. 

7. Role Tea

   MKP Products LLC now offers its line of ready-to-drink (RTD) wellness teas: Role Tea. 

8. Stoli Crushed

   Expanding on its portfolio, Stoli Vodka, a brand of Stoli Group USA LLC, introduced Stoli Crushed, a fresh and fun expression of Stoli vodka with real fruit juice, it says. 

9. Talking Rain Beverage Co. announces strategic alliance with Tata Global Beverages

   Preston, Wash.-based Talking Rain Beverage Co., the maker of Sparkling Ice flavored sparkling waters, announced a strategic alliance with Tata Global Beverages, Kolkata, India. The agreement will enhance the brand reach of Himalayan Natural Mineral Water under the Talking Rain Beverage Co. umbrella, leveraging the Sparkling Ice distribution network to launch the mineral water in the United States, the company says. 

10. Mike’s Hard Lemonade partners with Lil Dicky, Drizly

    This summer, Mike’s Hard Lemonade, Chicago, is delivering happiness and humor with a little help from rapper and comedian Lil Dicky and Drizly, the technology company behind the first eCommerce alcohol app.