Beverage Industry News
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Chantilly Cream, Sri Lankan Cinnamon Brown Sugar creamers
Honest to Goodness, a brand Danone North America, expanded beyond its line of plant-based offerings to introduce two new dairy creamers: Chantilly Cream and Sri Lankan Cinnamon Brown Sugar.
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Whipshots, Dr. Ruth team up for Valentine’s Day campaign
Starco Brands announced that Whipshots, an innovative vodka-infused whipped cream, has teamed up with veteran sex expert Dr. Ruth Westheimer to release a multi-video creative campaign titled “Shots of Pleasure.”
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Via Carota Craft Cocktails
Via Carota announced the launch of its line of signature, ready-to-drink cocktails: Via Carota Craft Cocktails (VCCC), inspired by the eponymous West Village restaurant.
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Clearly Canadian surpasses 50 million bottles shipped
The Clearly Food & Beverage Co. Ltd., Richmond Hill, Ontario, producer of the Clearly Canadian line of premium flavored sparkling waters, announced that it has shipped more than 50 million bottles of its all-natural sparkling water beverages since its large-scale commercial production reintroduction in 2017.
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Kevita Mango Sparkling Probiotic Lemonade
KeVita, a brand of PepsiCo, is expanding its line of Sparkling Probiotic Lemonades with the launch of a new flavor: Mango.
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Rémy Martin debuts Super Bowl ad tease featuring Serena Williams
Rémy Martin, a brand of Rémy Cointreau, Paris, announced that global tennis superstar and cultural icon Serena Williams will star in its first-ever Super Bowl ad for Cognac House, Rémy Martin. This year’s campaign marks Rémy Cointreau’s continued investment in the biggest game of the year for the third year in a row, and the first time on a national scale, the company notes. Super Bowl LVII also marks the first time in history that Rémy Martin is making an appearance at the Super Bowl.
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Vita Coco Spiked with Captain Morgan
Vita Coco and Captain Morgan announced joining forces to deliver a tropical tasting, ready-to-drink (RTD) canned cocktail: Vita Coco Spiked with Captain Morgan.
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Koloa Rum debuts commemorative bottle with University of Hawaii
Koloa Rum Co. has partnered with University of Hawaii and Affinity Licensing to debut a limited-edition commemorative bottle, designed to honor and celebrate the Rainbow Warriors' back-to-back championship wins.
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Consumers’ health and wellness needs suggest more function with less sugar
In the beverage market, manufacturers are supporting health-and-wellness needs with more function, and less sugar.
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Powerade debuts new formula, packaging
Powerade announced an all-new formula and new-look packaging at retail this year. Powerade’s new formula now comes with 50% more electrolytes compared with competitive sports drinks. The formula also includes vitamins C and B. To complement the new formula, Powerade refreshed its packaging with a bold new look, featuring vibrant flavor colors on label to create an eye-catching lineup at retail shelves, it says.
