Beverage Industry News

1. PepsiCo Beverages, FritoLay ‘Share More Joy’ with national holiday commercial

   The North American Divisions of Purchase, N.Y.-based PepsiCo announced teaming up to launch its Share More Joy campaign, featuring a new holiday commercial: “Melt.” The commercial, which will debut on Thanksgiving Day, marks the first national holiday commercial collaboration between Frito-Lay and PepsiCo Beverages.

2. Essentia Water & Wine box delivers side-by-side combo this holiday season

   Essentia Water and House Wine partnered to release the Essentia Water & Wine box, a side-by-side combo of Essentia Water and House Wine. Each limited-edition Water & Wine box includes both red and white wine, with the equivalent of four standard 750-ml bottles each of House Wine Sauvignon Blanc and Original Red Blend. 

3. Lubricant suppliers address allergens, certifications in name of safety

   Food-grade lubricants are helping beverage-makers protect their products’ integrity, efficacy and safety. Additionally, as demands rise for certifications and allergen-free products, suppliers are actively working to meet those needs.

4. Mom Water’s Carol

   In time for the holiday season, Mom Water announced its newest fruit-infused vodka addition: Carol, a new limited-edition Cranberry Lime flavor.

5. Vitamins, minerals play starring role in functional beverages

   The COVID-19 pandemic illuminated consumer interest in vitamins and minerals. Experts note that more of today’s consumers are awakening  to “better-for-you” (BFY) beverage trends as they continue to seek drinks that provide fortification

6. Nespresso unveils new range of home compostable coffee capsules

   For 30 years, Nespresso has been dedicated to bringing its consumers the ultimate coffee experience in a responsible way. It renewed that commitment by announcing a new range of paper-based home compostable capsules.

7. Giesen 0% New Zealand Riesling

   Giesen 0% of New Zealand, a global premium brand in alcohol-removed wines, announced the release of Giesen 0% New Zealand Riesling, the newest addition to its non-alcohol range. 

8. Diageo, Smirnoff launch new global responsible drinking campaign

   London-based Diageo plc, and its vodka brand Smirnoff, announced the launch of a new global campaign, Drops of Advice, which encourages people to drink responsibly during the holidays while also enjoying the best of the season’s festivities, it says. The campaign will consist of six engaging digital animations, stills from the animations as print options and pop-up “Be Wildly Responsible” bars across the world. 

9. Significant changes with beverage packaging

   Containers represent the epitome of constant change syndrome as evidenced in each material used. From an operations perspective, each container material can exemplify some of the important changes and impacts that have occurred.

10. BrewDog It’s A Beaut

    Just in time to ring in holiday cheer, BrewDog unveiled: It’s A Beaut, a festive Pecan & Toffee Stout inspired by the iconic movie “National Lampoon’s Christmas Vacation.”