Beverage Industry News

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  1. Radeberger Gruppe USA, an importer of brands of its parent company Radeberger Gruppe, entered a multi-year agreement with legendary race team Andretti Autosport to showcase its popular non-alcohol Clausthaler brand. 

  2. Consumer wellness brand Hydrant released its newest product: Sleep. 

  3. Just in time for International Women’s Day (March 8), Van Gogh Vodka will release a limited-edition #GoghGirl bottle designed by artist Ashley Price, known as Pinklomein in the art world. 

  4. Califia Farms, Los Angeles, is announcing two new additions to its best-selling line of Barista Blends: Mushroom Oat Barista Blend and Hemp Barista Blend. 

  5. Founded in 1828, D.G. Yuengling & Son Inc. has transitioned from a small family operation to a nationally recognized brand that produces more than 2 million barrels of beer. The now sixth generation family owned and operated company is expanding distribution to Texas through a joint venture with Molson Coors Brewing Co.
  6. HOIST’s ready-to-drink hydration drink will see its biggest packaging refresh to date this month. 

  7. Following a worldwide call for voice and dance submissions in November, BACARDÍ rum debuted the official music video and full song for the first-ever remake of global hit single “Conga” Feat, Meek Mill and Leslie Grace, produced by Boi-1da.

  8. Dogfish Head Distilling Co. announced the launch of its scratch-made, ready-to-drink (RTD) Canned Cocktails. 

  9. Available exclusively at Whole Foods Market stores, Steaz Antioxidant Brew Yerba Mate joins the Steaz Antioxidant Brew ready-to-drink (RTD) tea portfolio. 

  10. Irving, Texas-based 7-Eleven Inc. announced the release of Serafina, the retailer’s new proprietary sparkling water. Imported from Italy, the sparkling mineral water brand was created exclusively for 7-Eleven and comes in three flavors: Original, Organic Lime and Organic Lemon Ginger.

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