Beverage Industry News

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  1. Honest to Goodness, a brand Danone North America, expanded beyond its line of plant-based offerings to introduce two new dairy creamers: Chantilly Cream and Sri Lankan Cinnamon Brown Sugar. 

  2. Starco Brands announced that Whipshots, an innovative vodka-infused whipped cream, has teamed up with veteran sex expert Dr. Ruth Westheimer to release a multi-video creative campaign titled “Shots of Pleasure.”

  3. Via Carota announced the launch of its line of signature, ready-to-drink cocktails: Via Carota Craft Cocktails (VCCC), inspired by the eponymous West Village restaurant.

  4. The Clearly Food & Beverage Co. Ltd., Richmond Hill, Ontario, producer of the Clearly Canadian line of premium flavored sparkling waters, announced that it has shipped more than 50 million bottles of its all-natural sparkling water beverages since its large-scale commercial production reintroduction in 2017.

  5. KeVita, a brand of PepsiCo, is expanding its line of Sparkling Probiotic Lemonades with the launch of a new flavor: Mango. 

  6. Rémy Martin, a brand of Rémy Cointreau, Paris, announced that global tennis superstar and cultural icon Serena Williams will star in its first-ever Super Bowl ad for Cognac House, Rémy Martin. This year’s campaign marks Rémy Cointreau’s continued investment in the biggest game of the year for the third year in a row, and the first time on a national scale, the company notes. Super Bowl LVII also marks the first time in history that Rémy Martin is making an appearance at the Super Bowl.

  7. Vita Coco and Captain Morgan announced joining forces to deliver a tropical tasting, ready-to-drink (RTD) canned cocktail: Vita Coco Spiked with Captain Morgan.

  8. Koloa Rum Co. has partnered with University of Hawaii and Affinity Licensing to debut a limited-edition commemorative bottle, designed to honor and celebrate the Rainbow Warriors' back-to-back championship wins. 

  9. In the beverage market, manufacturers are supporting health-and-wellness needs with more function, and less sugar.

  10. Powerade announced an all-new formula and new-look packaging at retail this year. Powerade’s new formula now comes with 50% more electrolytes compared with competitive sports drinks. The formula also includes vitamins C and B. To complement the new formula, Powerade refreshed its packaging with a bold new look, featuring vibrant flavor colors on label to create an eye-catching lineup at retail shelves, it says.

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