Sips of Sunshine Blog

New Look, Continuing Commitment

FBA New Logo

The Florida Beverage Association and our outstanding partners hope each of you has enjoyed a fun-filled summer. It’s a season filled with endless possibilities and fresh starts, and FBA is excited to unveil a new look of our own as we continue to serve the Sunshine State.

FBA is proud to introduce our new look, a refreshing new visualization of our commitment to helping our members bring you the best beverages on the market today.

New Look, Continuing Commitment

It’s more than a rebrand—the Florida Beverage Association hopes each time you see the symbol of our new look, you also remember the hallmarks of what has made FBA the area’s voice for quality beverages and the good folks who bring them from production to distribution.

For example, take a look at the blue wave, a reminder of the Sunshine State’s endless stretches of beaches. Or check out the bottle cap, a symbol for the Florida sunshine, as well as representing the trusted beverage partners who continue to put the best refreshment in your cooler and on your table.

More Than a Refresh

FBA is Florida’s trade association of non-alcoholic beverage producers, marketers, bottlers and distributors. Our new look first and foremost represents what really gets us excited: serving you, the beverage consumers. The companies in our family make and sell many of the most popular non-alcoholic beverages the Sunshine State has to offer.

That’s everything from regular and diet soft drinks to the hydrating selections of bottled water and water beverages you’ll find everywhere. And when the occasion demands your choice of 100 percent juices or juice drinks, isotonic drinks, kombuchas, or even energy drinks or ready-to-drink teas, FBA takes great pride in helping put the best in Florida’s refreshment selections into your hands.

Our FBA Members—Buffalo Rock Company, Coca-Cola Beverages-Florida, Coca-Cola Bottling Company UNITED, Keurig Dr. Pepper Snapple Group, PepsiCo and Pepsi Refreshment Services—have a common commitment to serving you. Our Associate Members—The Coca-Cola Company and Anheuser-Busch—also take pride in bringing you the finest in beverage refreshment.

Part of an American Tradition

As the American Beverage Association begins its second century of serving the country, its dedication to Driving Solutions Together holds true today as the association continues to collaborate with its members and fellow organizations to ensure the best for beverage producers, distributors, consumers and everyone in between.

Innovation remains a vital task topping the agendas of both the Florida Beverage Association and the American Beverage Association. Meaningful solutions for their community partners, government and advocacy groups has been an ongoing mission for these trusted beverage groups—and will remain such for many years to come.

Excitement All Around

The Florida Beverage Association reminds all of you of our passion: to bring you the best quality products for your beverage needs, and to do so responsibly, caring for you and your planet with the highest level of commitment. We hope you appreciate our new look while enjoying your favorite beverages, courtesy of our member organizations.

As always, stay happy and hydrated!

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