Promoting Balanced Lifestyles

skatingObesity is a serious and complex issue that requires the efforts of individuals, health professionals, businesses and government to solve.

Our industry understands that obesity is a global concern and we are committed to working alongside business, individuals, academia, government and community organizations to develop workable solutions to the obesity epidemic. While beverages and food play a role in determining good health, so do three main factors: genetics, diet and exercise.

No Silver Bullet in Solving Obesity

There is no silver bullet in solving the obesity issue in the U.S. Weight gain is primarily the result of an imbalance of energy—too many calories consumed versus calories expended. Since people consume many different foods and beverages, no single food or beverage is responsible for people being overweight or obese. But all calories count, whatever food or beverage they come from, including those from our caloric beverages.

Cutting Sugar in the American Diet

Working with the Alliance for a Healthier Generation, we set a bold new goal to reduce beverage calories consumed per person nationally by an additional 20% by 2025. This Balance Calories Initiative is our voluntary, long-term commitment to creating a healthier nation by changing how Americans buy and consume our products.

Part of the Solution

Coca-Cola, Dr Pepper and Pepsi are working together to give families more beverage choices with less sugar. It's an unprecedented commitment that's having a positive impact in communities nationwide. The companies are developing new and reformulated beverages and packaging, getting the word out with television ads and in-store displays, working with retailers who know their customers best, and partnering with public health advocates and community organizations across the country.Watch the stories behind the largest voluntary effort to fight obesity by any industry at www.BalanceUS.org.

Florida Beverage Association

135 Jenkins St.
Suite 105B, #199
St. Augustine, FL 32080

407.385.2708
liz.dewitt@flabev.org

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